Dress Me Up Campaign
An initiative to raise money for charity, has been setup for London fashionistas giving them an opportunity to wear dresses of stars like Scarlett Johansson, Freida Pinto. The “dress me up campaign” is set to raise much money for charitable causes. Bad luck for the guys, who might have wanted to get their hands on the famous Liberty designed trench coat for London’s 25th anniversary!
Valentino raised funds for cancer research, by donating 10 percent of all sales from Nov. 4 to Nov. 8. It certainly gets into the minds of the consumer as they give more generously, and in a way is the emotional leverage needed to clinch a sale, it is all for a good cause.











